Max Media FZ LLC v Nimbus Media Pte Ltd
Court | High Court (Singapore) |
Judge | Andrew Ang J |
Judgment Date | 26 January 2010 |
Neutral Citation | [2010] SGHC 30 |
Citation | [2010] SGHC 30 |
Published date | 29 January 2010 |
Docket Number | Suit No 804 of 2008 |
Defendant Counsel | Chandra Mohan s/o Rethnam, Mabelle Tay Jiahui and Chong Li Lian(Rajah & Tann LLP) |
Subject Matter | Damages,Contract |
Hearing Date | 10 September 2009,09 September 2009,08 September 2009,11 September 2009,23 October 2009,07 September 2009 |
Plaintiff Counsel | Fong Yeng Fatt Philip, Yang Ziliang and Sunil Nair(Harry Elias Partnership) |
This is a claim by Max Media FZ LLC (“the plaintiff”) for the return of money paid out under a bank guarantee (“the 1st BG”) to Nimbus Media Pte Ltd (“the defendant”). The defendant resisted the claim on the ground that it was entitled to keep the money drawn under the 1st BG pursuant to the parties’ agreement and counterclaimed against the plaintiff for damages arising from the plaintiff’s breach of contract.
Background The partiesThe plaintiff is a sales and management agency operating in the Middle East incorporated in the United Arab Emirates. It deals in television advertising and broadcast sponsorship and is part of the Emirates Neon Group LLC of companies. The defendant is a Singapore incorporated company in the business of television programme production. Through an arrangement with Neo Sports Broadcast Pvt Ltd (“Neo Sports”), an Indian company that broadcasts all cricket matches played under the aegis of the Board of Control for Cricket in India (“the BCCI”), the defendant acquired the rights to exhibit advertising material during the transmission of cricket matches in Neo Sport’s Middle Eastern television networks (“the advertising inventory”).
The following are the key persons involved in the present dispute:
Sometime in April 2007, the defendant issued an Invitation To Tender (“the ITT”) for the exclusive right to sell the advertising inventory it obtained pursuant to its arrangement with Neo Sports. The ITT covered both international and domestic cricket events. A schedule of specific international cricket events, the BCCI International Cricket Series, comprising 19 Test matches and 47 One Day International games that would be broadcast by Neo Sports up to 2010 was included. A “Minimum Guarantee” sum was attributable for each of these international events, although a pro rata addition or subtraction was applicable if any specific matches were added or taken off the schedule. Unlike the international events, no specific schedule was provided for the BCCI Domestic Cricket Series, although there was an “indicative listing of matches”. For the domestic events, a “Minimum Guarantee” sum was attributable to each financial year from 2007 to 2010. The ITT also stated that Neo Sports would be acquiring more properties for distribution and provided an “Additional Matches Matrix” for the calculation of the “Minimum Guarantee” applicable to new events acquired by Neo Sports which were not in the original list.
The plaintiff won the bid and commenced negotiations over the terms of the contract. Subsequently, the parties entered into an Advertising Sales Agency agreement dated 18 April 2007 (“the Agreement”) under which the plaintiff was appointed the exclusive sales agent for advertising inventory with respect to cricket matches broadcast by Neo Sports Pte Ltd in the Middle East region for a period of three years. In consideration, the defendant was promised the Minimum Guaranteed amount of US$6,675,000 (cl 6.1.1) and any “incremental Minimum Guarantee if applicable”. The ITT was included as Annexure 3 of the Agreement. The specific event listing, the “Minimum Guarantee” amounts and the “Additional Matches Matrix” were also separately included as Annexure 4 to the Agreement. Separate timelines were stipulated for payment of international and domestic events (see cl 6.1.1 below). The Agreement also provided for pro rata increases or reductions in the Minimum Guaranteed amount should events be cancelled or added (see cl 6.2). The Agreement was governed by English law although it provided for Singapore as the forum. Other salient terms of the Agreement were as follows:
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I should add two things. First, the term “Telecast Certificates” was not defined within the Agreement nor was its format specified. This is significant because there was contention as to whether “stamped” Telecast Certificates,
Pursuant to cl 6.1.2.1 of the Agreement, the plaintiff’s parent company, Emirates Neon Group LLC, provided the defendant with bank guarantee PEB/GTY/0751888/B,
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Invoice No 74 was issued by the defendant on 13 December 2007 for the India
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